Project type: Solo Developer / Personal Client

Built a high-performance, mobile-first web presence for a US healthcare provider using Vanilla JS and CSS. Focused on accessibility (WCAG) and conversion optimization, resulting in a 99/100 performance score and a 0kb framework overhead.

Project overview

A custom-built marketing platform featuring a mobile-first architecture, service catalogues, and integrated call-to-action systems. The project involved a complete visual overhaul and a migration from a generic build to a lightweight, zero-dependency vanilla codebase.

My role and ownership

I owned the full lifecycle of this project—from UX research and asset sourcing to frontend architecture and deployment. I made the strategic decision to avoid heavy frameworks (like React or WordPress) in favor of Vanilla JS and CSS to ensure maximum performance and zero maintenance overhead for the client.

Key features

• Trust-Building Data Visualization: Dynamic “at-a-glance” stats section showing key performance metrics.
• Modular Service Directory: A categorized grid of care services with optimized readability for senior users.
• Conversion-Optimized UI: High-contrast, accessibility-compliant call-to-action buttons for “click-to-call” functionality.
• Mobile-First Navigation: A custom-engineered responsive menu designed for ease of use under stress.

Skills demonstrated

• Vanilla JavaScript
• Advanced CSS (Grid/Flexbox)
• Performance Optimization
• UI/UX Design
• Technical SEO
• Asset Management.

Tech stack

• HTML5
• CSS3
• Vanilla JavaScript
• Cpanel SSH deployment.

Project type

Public Marketing Platform / Healthcare Lead Generation.